Sales vs. Marketing

Marketing is everything that you do to reach and persuade prospects।

The sales process is everything that you do to close the sale and get a signed agreement or contract.

Developing a Marketing Mix

Everything in marketing revolves around four areas of principal concern, namely, product, price, place and promotion. These "four Ps" are known as the marketing mix. The marketing mix is a framework that marketers use to conceive, organise and execute a marketing strategy. Every P must be aligned to satisfy the needs of the target market. If not, products - even companies - can fail.

• Product: What should a firm produce or provide to satisfy consumer needs?
• Place: Where should the offering be available to consumers?
• Price: How much will customers be willing to pay to satisfy those needs?
• Promotion: How should a firm communicate with consumers?