Why pure devotees are seen to "suffer" ???

(1) First is because the Lord wants their glories to be known widely because when there is suffering in the lives of pure devotees, they become more attached to the Lord and their glory shines even more. Also, by their example during suffering, the conditioned souls can learn and understand from the example of the pure devotees, how to react to suffering in their lives by surrendering to the Lord even more during those times.

(2) Secondly, the Lord wants to stop unqualified, materialistic and egotistic people from approaching and disturbing the pure devotee. Thus He deliberately puts that pure devotee in some distress so that materialistic people think that this pure devotee is an ordinary person and they don't go and disturb his or her bhajana. And thus the pure devotee can relish the Holy Names peacefully in the association of other sincere devotees and disciples.

(3) The third reason is an internal reason. Feeling separation (which may look like suffering externally but actually is extremely blissful within) from the Lord increases and heightens the intensity of the pure devotee's love for the Lord and that makes the pure devotee even more quailified to directly participate in the Lord's pastimes. It also shows to the world the ultimate nature of pure love which is that a pure devotee cannot even live for a moment without the Lord.
For all these three reasons, pure devotees are sometimes seen to externally "suffer". But internally they are experiencing the highest bliss of pure love for Lord Gaura Krishna during these times.

What is Balanced Scorecard

The balanced scorecard is a framework that can be used by businesses to assist in finding a proper balance between financial and strategic controls. The scorecard consists of four perspectives, each of which is essential to a firm's success. These four perspectives include: the financial, customer-focused, internal business processes, and learning and growth perspectives.
In each of these, the firm establishes a limited number of specific criteria relevant to its industry and business model that will allow it to measure performance in a given area. Then, the firm regularly reviews its progress against the benchmarks it has established.

First, the financial perspective helps firms to look at what shareholders seek, ie, firm profitability. In this area, firms measure their progress against earnings-per-share, return on invested capital, cash flow and other finance-orientated targets.

From the customer-focused perspective, the organisation assesses its relationships with its customers to help ensure that it keeps in focus the needs of those who will bring it future profitability. Criteria for measurement might include the customer retention rate, percentage of on-time deliveries or the number of co-operative marketing agreements with customers.
The internal business processes perspective helps the organisation focus on what it must do internally to achieve customer and shareholder satisfaction. Measures should centre on the firm's core competencies and business processes that most impact customer satisfaction. Examples include manufacturing cycle time, employee turnover rates and technological capabilities versus those of competitors.

Finally, the learning and growth perspective focuses on improving the firm's ability to innovate, to learn and to improve its products. Criteria in this area might include the number of new products versus those of competitors, the percentage of sales from new products and improvements in employees' skill levels.

Reference - Universitas 21 Global Pte Ltd.

Supreme Personality of Godhead – Personal & Impersonal

Supreme Personality of Godhead – Personal & Impersonal

Every soul is the part of Supreme Personality of Godhead. Due to influence of Maya, at time souls bring impersonal attitude towards Supreme Personality of Godhead. So the soul, covered with Maya (in material forms) descends to earthly planet but still as a part & parcel of Supreme Personality of Godhead.

Influence of Maya is so strong that at times soul forgets it’s origin and starts enjoying the materialistic life. It starts believing impersonalism and stops associating with the creator & goes through repeated birth & death.

Impersonalism is not about a groups or religions who don’t believe in personal form of God but it’s about any philosophy, attitude, mindset where everything is not related to God. Anything that brings concept/relation/existence other than Supreme Personality of Godhead is an Impersonal. There are many varieties of impersonalism such as:

• There is no GOD (Buddhism) – we are the product of natural processes and chemicals
• There is a God but he has no forms, no personalities – He is complete immanent, but what about transcendence?
• There is a God and he has a personality but no forms – He is unable to incarnate
• There is a God but I take care of mine - I have my family, I work hard and feed them, God doesn’t feed them, I worked hard t build my house etc..

Because of the above listed Impersonalism there are many problems gets created and some of these are:

In relation with God:

• Create Peace without joy
• Knowledge without love
• Justice without mercy
• Control without adaptability

In relation with human beings:

• Impersonal Dealings
• Mechanistic Society
• Isolation & loneliness
• Violence & Misuses

In relation to nature:

• Violence
• Exploitation

Any Impersonalism attitude is limiting the potency of God. It’s the God who is personal as well as impersonal and that’s the reason he is the God. God has a personal form but he capable of taking any from and there is difference between God and his energy (light, earth, water etc..). So, we have to acknowledge both principles - unity in diversity & that’s the definition of GOD.
So, the objective of human form is to associate with Supreme Personality of Godhead so that He gives an opportunity to a soul to comeback to Him. We have to believe that we are the parts & parcel of God and we should accept God in personal form as mentioned Bhagwad-Gita, Chaprter -12, sloka – 5 otherwise it would be very difficult to go back to Godhead.

Reference – Mantra -5 , SRI ISOPANISAD by Prabhupad