Why pure devotees are seen to "suffer" ???

(1) First is because the Lord wants their glories to be known widely because when there is suffering in the lives of pure devotees, they become more attached to the Lord and their glory shines even more. Also, by their example during suffering, the conditioned souls can learn and understand from the example of the pure devotees, how to react to suffering in their lives by surrendering to the Lord even more during those times.

(2) Secondly, the Lord wants to stop unqualified, materialistic and egotistic people from approaching and disturbing the pure devotee. Thus He deliberately puts that pure devotee in some distress so that materialistic people think that this pure devotee is an ordinary person and they don't go and disturb his or her bhajana. And thus the pure devotee can relish the Holy Names peacefully in the association of other sincere devotees and disciples.

(3) The third reason is an internal reason. Feeling separation (which may look like suffering externally but actually is extremely blissful within) from the Lord increases and heightens the intensity of the pure devotee's love for the Lord and that makes the pure devotee even more quailified to directly participate in the Lord's pastimes. It also shows to the world the ultimate nature of pure love which is that a pure devotee cannot even live for a moment without the Lord.
For all these three reasons, pure devotees are sometimes seen to externally "suffer". But internally they are experiencing the highest bliss of pure love for Lord Gaura Krishna during these times.

What is Balanced Scorecard

The balanced scorecard is a framework that can be used by businesses to assist in finding a proper balance between financial and strategic controls. The scorecard consists of four perspectives, each of which is essential to a firm's success. These four perspectives include: the financial, customer-focused, internal business processes, and learning and growth perspectives.
In each of these, the firm establishes a limited number of specific criteria relevant to its industry and business model that will allow it to measure performance in a given area. Then, the firm regularly reviews its progress against the benchmarks it has established.

First, the financial perspective helps firms to look at what shareholders seek, ie, firm profitability. In this area, firms measure their progress against earnings-per-share, return on invested capital, cash flow and other finance-orientated targets.

From the customer-focused perspective, the organisation assesses its relationships with its customers to help ensure that it keeps in focus the needs of those who will bring it future profitability. Criteria for measurement might include the customer retention rate, percentage of on-time deliveries or the number of co-operative marketing agreements with customers.
The internal business processes perspective helps the organisation focus on what it must do internally to achieve customer and shareholder satisfaction. Measures should centre on the firm's core competencies and business processes that most impact customer satisfaction. Examples include manufacturing cycle time, employee turnover rates and technological capabilities versus those of competitors.

Finally, the learning and growth perspective focuses on improving the firm's ability to innovate, to learn and to improve its products. Criteria in this area might include the number of new products versus those of competitors, the percentage of sales from new products and improvements in employees' skill levels.

Reference - Universitas 21 Global Pte Ltd.